Foundation 2: Clarified marketing strategy and actionable marketing plan
What if your marketing became a true lever for value creation?
For B2B companies in growth or transition that want to move out of urgency, align teams, and build a clear, differentiated strategy supported by a concrete and actionable marketing plan. CTA: Clarify your marketing priorities.
3 seats available
For you today if…
Your vision and priorities remain unclear
- Your teams move forward in silos without a shared roadmap
- Your positioning lacks differentiation
- Your marketing actions are isolated initiatives rather than strategic drivers of growth
When marketing lacks structure...
- Efforts are dispersed
- Energy is diluted
- Performance stalls
- And marketing is perceived as cosmetic rather than strategic — limiting credibility and business impact
The problem is not your teams or your ambition
At Olivetree Partners, we believe that it is the absence of a shared strategic framework that clarifies where to focus, what to prioritize, and what to stop doing..
With this program Foundation 2, you gain a clear and embodied vision
A differentiated positioning
A prioritized marketing plan designed to generate measurable business impact
This is not a report. It is a tipping point
A hands-on, co-responsible approach
That connects strategy to operational reality and supports management in making the right trade-offs.
360° diagnosis (internal & external)
Strategic alignment workshops
Marketing recommendations
Prioritization sessions
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Co-construction workshops
A realistic, resource-aligned marketing roadmap
3 seats available
A structured 6-step framework
Scoping, in-depth diagnosis, alignment & prioritization, strategic recommendations, co-construction of the operational plan, and final roadmap validation.
3-month program (remotely deployable)
Week 1 - Scoping
Weeks 2–4: Diagnosis
Weeks 5–6: Alignment workshop
Weeks 7–8: Strategic recommendations
Weeks 9–11: Co-construction of the operational marketing plan
Week 12: Final roadmap & validation
3 available seats
The results achieved with "Clarified marketing strategy and actionable marketing plan"
Clear objectives & focused priorities
Aligned teams
Differentiated positioning
A pragmatic roadmap directly connected to commercial performance
"We were moving fast but without real direction. Foundation 2 helped us clarify our priorities and finally connect marketing decisions to business impact. "
CEO – B2B Industrial Company
"For the first time, marketing became a structured, strategic lever rather than a support function. Our teams now share a common roadmap"
Marketing Director
"The biggest change was clarity. Clear positioning, clear targets, clear priorities. Decisions are faster and execution is more consistent."
Sales Director
BONUS :
Optional long-term execution support via the Augmented Marketing Team & Leadership Mentoring to secure implementation and maximize impact.
For B2B companies in growth, scale-up or transition:
- Seeking to exit urgency mode
- Align leadership and teams
- Reposition marketing as a strategic driver of value creation
3 seats available
Strategy only creates value when it is shared, embodied and executed.
My role is to help you clarify it, prioritize it, and translate it into decisions your teams can act on immediately.
3 seats available
Frequently Asked Questions
Are the results guaranteed?
This program is based on co-responsibility. We provide a structured diagnosis, clarify your positioning, align management and teams, and co-build a concrete marketing plan. However, the real impact depends on your internal engagement: participation in workshops, strategic arbitrations, and commitment to implementation. Foundation 2 is not a report delivered and forgotten. It is a structured tipping point designed to create the conditions for execution. Results depend on how decisively the roadmap is implemented.
What is the investment?
The investment is aligned with strategic marketing transformation projects in B2B companies. It reflects the depth of diagnosis (internal and external), alignment work with management, and the co-construction of a prioritized and actionable marketing plan.
In addition to the time commitment, on the client side, the Project Lead should plan for approximately 4 hours per week dedicated to the project (meetings, workshops, preparation, follow-up).
Schedule a conversation to discuss scope and conditions based on your context and growth stage.
Is it eligible for public funding (OPCO, CPF, etc.)?
No. This offer does not fall under public training or CPF frameworks.
Who is this program for?
For B2B companies (agro, ingredients, biotech, feed and industrial sectors) in growth, scale-up or transition that want to clarify their marketing strategy, strengthen their positioning, align their teams and transform marketing into a real lever for value creation. It is particularly relevant for CEOs, marketing directors and commercial leaders seeking structure and focus.
What if we prefer lighter support instead of a full structured program?
Foundation 2 focuses on clarifying strategy and building a solid marketing roadmap. If your priority is execution and operational deployment over time, we can extend the collaboration through the Augmented Marketing Team & Leadership Mentoring program to secure implementation and maximize impact.
How much time should we plan internally?
Expect structured involvement over 3 months. Key stakeholders (CEO, marketing, sales) will participate in diagnosis interviews, alignment workshops and co-construction sessions. Preparation of simple documents and active participation in workshops are required. Strong internal engagement ensures a realistic and actionable plan.
What happens after the 3 months?
At the end of the mission, you receive a full 360° diagnosis, strategic marketing recommendations and a prioritized operational marketing plan with clear actions, managers and milestones. If needed, you can extend the collaboration through long-term support to guide execution and reinforce leadership alignment.
Can management be involved in the process?
Yes — and it is essential. Foundation 2 requires active involvement from top management to validate vision, arbitrate priorities and confirm strategic choices. The alignment work with leadership is a central pillar of the program.
Is the program available in English or French?
Yes. Sessions and exchanges can be conducted in English or French if required.
Will this program help us align marketing and sales teams?
Yes. A core objective of Foundation 2 is to reconnect marketing decisions with commercial reality. The marketing plan is co-built with sales input, ensuring targeting, value proposition
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