This program is based on co-responsibility. We design the framework, structure the strategy, align the teams, and secure execution before, during and after the trade show. However, the impact depends on your internal engagement: clarity of objectives, availability of teams, quality of follow-up, and effective use of CRM and sales processes. Focus 3 is a commitment of means and structure — not a promise of automatic results. When the method is fully applied, trade shows become measurable business accelerators. 

The investment is aligned with strategic marketing and sales transformation projects in B2B environments. It reflects the level of preparation, coordination, creative supervision, team alignment and post-show analysis required to turn a trade show into a true business lever.

In addition to the time commitment, on the client side, the Project Lead should plan for approximately 4 hours per week dedicated to the project (meetings, workshops, preparation, follow-up).

Schedule a conversation to discuss scope and access conditions.

 No. This offer does not fall under public training or CPF frameworks. 

 For B2B companies (agro, ingredients, biotech, feed and industrial sectors) that participate in trade shows and want to transform their presence into measurable business impact. It is particularly relevant for management teams, marketing directors and commercial leaders who want stronger positioning, clearer messaging and structured lead conversion. 

 Focus 3 is designed as a structured, end-to-end framework (before, during and after the show). If your need is limited to a specific element (e.g., stand messaging only or sales kit only), we can scope a lighter Focus Sprint adapted to that objective. 

 Two weeks are dedicated to consolidation and review: lead segmentation and CRM integration, KPI analysis (qualified leads, appointments, opportunities), team feedback, and follow-up action plan. The mission formally closes after the post-show review. If you wish to secure long-term exploitation or optimize commercial follow-up over time, we can transition toward Augmented Marketing Team support. 

 Yes — and it is strongly recommended. Management involvement is essential during business objective definition, target and KPI validation, strategic arbitrations, and final validation of positioning and action plan. Trade show impact depends on clear strategic direction from the top. 

 Yes. Sessions and exchanges can be conducted in English or French if required. 

 Yes. Focus 3 includes sales onboarding, flash pitch training, hook scripts, qualification tools, simulation in real conditions, and CRM protocol testing. The objective is not only to prepare communication materials, but to ensure teams are confident, aligned and operational during the event.